Rube Goldberg Machine Explosion! (Alright, OK Go Too)

From the Japanese kids show,”Pitagora Suicchi” or Pythagora Switch.

It seems like the world is once again in love with the Indie (?) Rock band OK Go, the band just released its second “OMG SO VIRAL” video for the single “This Too Shall Pass” (below the fold) some weeks ago.

If the name of the band sounds familiar, it may be because you saw their first “OMG SO VIRAL” (I should totally trademark this phrase) video, “Here It Goes Again,” in case you aren’t familiar, you can see the video here.

Another reason why the band might sound familiar to you is because lead singer Damian Kulash Jr., wrote a damning editorial piece in the New York Times about OK Go’s record label EMI and major record labels in general for disabling the embed option on music videos in order to make a nickel. You can find a link to that editorial here.

It should come as no surprise that soon after that editorial piece, OK Go left their record label EMI, to create their own record label called Paracadute, (Italian for parachute).

Their latest video features one of the zaniest, large-scale Rube Goldberg Machines I’ve ever seen. Take a look at it in the video below. This is actually the second video for this song; the first video featured the Notre Dame Marching Band playing with the group; you can see that version here.

“This Too Shall Pass,” below


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